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Jay McBain

Jay McBain

Principle Analyst - Channels, Partnerships & Ecosystems


On this episode, we had Jay McBain CEO, Channel Influencer at Forrester on the Channel Chat podcast.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership, strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. They give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today’s unprecedented change in order to succeed.

Marc Sumner discussed with Jay the history of Forrester and his journey onto the channel, alongside topics of predicting the various trends we can see in the future of the channel, you won’t want to miss this!!

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