SERIES 2 #3 – Helen Workman (Head of Marketing @ XMA) Challenges of marketing in the channel today.

On today’s episode of Channel Chat we have been joined in the studio by Helen Workman from XMA.

Helen joined XMA in 2016 and since then has been promoted 3 times to her current role of Head of Marketing.

The highlights of today’s chat include: –

  • Her entry in world of marketing in the UK channel and the best way for people to get into the space.
  • The challenges of working in a B2B marketing position
  • Challenges of moving from a contributor role to a management role
  • XMAs transition from Public Sector focused to also targeting the corporate space and the different approach needed from a marketing perspective.

The full podcast is available from the usual places:-

  • Apple:
  • Spotify:
  • YouTube:

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