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Margaret Adam

Margaret Adam

AVP European Services at IDC


Series 3 (Part 2): COVID-19

On this episode of the podcast, Marc is joined by Margaret Adam, who leads 3 analyst teams in Europe: Services, Partnering Ecosystems and SMB/Start-Up.

Bases in London, she is responsible for driving IDC’s research, innovation and thought leadership agenda on ecosystems within Europe.

Marc discusses the impact of lockdown on the market place and what the research shows might happen for the rest of the year. Margaret also looks at the hot-spots in the industry and where there could be opportunities for partners/vendors to take advantage of.