Marketing Manager




£35000 - £40000

Job Reference:

Job Description

Key Responsibilities/Objectives

  • Develop and implement channel strategy. Through understanding of market opportunity and channel dynamics, investigate options, evaluate, analyse, and design appropriate channel go-to-market strategies for new products.
  • Responsible for budget management for channel MDF System.
  • Prioritize channel objectives and allocate budget across channel functions – channel sales, SI management, training, demand generation
  • Design and implement enablement program to deliver maximum channel skill
  • Develop and execute plans, leverage existing global content, and position for local market.
  • Support training incentives across the UK to ensure partners meet requirements and have appropriate level of skill and awareness to enable them to meet business objectives
  • Develop innovative programs where appropriate to maximize resources and achieve objectives, or to problem solve channel issues
  • Provide input to Global Marketing Team on quarterly basis for Quarterly Business Reviews
  • Attend quarterly business reviews with channel partners and distribution.
  • Build a channel marketing community with peers at channel partners and distribution.
  • Regular reports on channel activity.
  • Develop regular internal communications to keep teams motivated.
  • Ensure visibility and awareness to what is communicated to the partner community.
  • Collaborate with sales team to drive channel Programs.

Basic Qualifications

  • Demonstrated ability to develop strong partner relationships
  • Good knowledge of IT industry landscape.
  • Solid understanding of channel strategies, and the drivers of channel behaviour.
  • Ability to orchestrate multi-level engagements with partners to drive specific outcome.
  • Strong verbal and written communications skills.
  • Proven analytical skills.


  • Highly organised with attention to detail with the ability to manage multiple projects simultaneously.
  • Strong project management skills and ability to perform in a fast paced, high-energy, and dynamic environment.
  • Program Efficiency – Metrics, Measurement, Reporting
  • Lead Management.
  • Adobe design suite.
  • M365 skills
  • Strong team player, with the ability to work with multiple stakeholders
  • 2-5 years’ experience in Channel Marketing (either with vendor or partner)
  • Channel Marketing experience (Marketing “to” and “through” partners). –
  • Experience planning and managing channel activities in the field.